The ad network or exchange processes the request against offers sent in by the demand side of the ecosystem.The request contains specific information, such as the type of ad and the floor price. The app sends the request to the publisher’s network or ad exchange.A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).So what does the process of mobile advertising actually look like? Although they may differ depending on various factors, the general steps are as follows: Between the two stand mobile ad networks and exchanges, which act as intermediaries. On the buy side, there are brands/advertisers and demand-side platforms. On the sell-side, there are publishers/developers and supply-side platforms. There are several major players in the mobile advertising ecosystem. The Mobile Advertising Ecosystem Explained Mobile Advertising Ecosystem However, behind the scenes, the process is much more complex. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad. On the surface, mobile advertising seems quite simple. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is a type of digital advertising that takes place within apps, usually for mobile devices. Get Started With In-App Advertising With Brid.TV Marketplace.5 Best In-App Advertising Platforms for Publishers and Developers.How to Start With Mobile In-App Advertising?.Most Popular In-App Advertising Formats.How Much Money Can You Earn From In-App Advertising?.The Mobile Advertising Ecosystem Explained.
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